Nhat Tran

Marketing Operations & Technology Professional

Building scalable marketing systems that drive pipeline performance through automation, integration, and operational excellence.

About Me

I'm a marketing operations professional who builds scalable systems that drive measurable results. Over the past 9 years at companies like Benchling, Intercom, and Malwarebytes, I've specialized in marketing automation, MarTech stack governance, data enrichment, AI-driven workflows, and GTM systems architecture.

My approach centers on transforming complex MarTech ecosystems into scalable, high-performing operations. I've implemented lifecycle automation systems that improved pipeline conversion, consolidated vendor tools to achieve substantial cost savings, and built operational playbooks and governance frameworks that scale team capabilities. I'm a Marketo Certified Expert with deep experience across the full marketing and revenue operations spectrum.

Whether it's designing campaign architecture, integrating GTM systems, optimizing lead lifecycle management, or building data quality governance, I focus on building infrastructure that reduces operational friction and drives pipeline performance. My work helps marketing teams move faster, spend smarter, and measure what matters.

Marketo Certified Expert

Expertise

Marketing Automation

Marketo, campaign architecture, lifecycle automation, and scoring models

MarTech & GTM Systems

Building and governing integrated marketing technology ecosystems for reliable data flow

Data & Analytics

Pipeline reporting, attribution modeling, data quality monitoring, and funnel analysis

Process Optimization

Scalable workflows, SOPs, operational playbooks, and governance frameworks

Vendor Management

Contract negotiation, tool consolidation, and budget optimization

Demand Generation

Pipeline creation, lead scoring, funnel optimization, and conversion strategy

Let's Connect

I'm always interested in hearing about new opportunities and connecting with fellow marketing operations professionals. Feel free to reach out.